Jewlr

A redesign of certain experiences for Safyre lab's leading e-commerce brand

Overview

Safyre Labs embarked on an exciting new project to restructure one of their prominent e-commerce brands, Jewlr. Over time, the website had faced challenges due to different designers using various design styles, resulting in inconsistencies across the site. Stakeholders recognized the need for a gradual redesign process, starting with pages that required immediate attention. To address the company's priorities, we focused on redesigning crucial pages, such as the Order Status, Order Confirmation, and User Accounts sections. Additionally, we introduced exciting new products and features, including an advanced search feature, a stone modal in the wizard, and the travel case project.

My role was redesigning these critical pages while ensuring seamless integration with the existing design system. My goal was to create a cohesive and visually appealing interface that resonated with users, aligning with Jewlr's brand identity.

Role

UX/UI Designer

User Research, Product Strategy, Visual Design, Wireframing, Prototyping & Testing

Team

UX team, Product Manager, Project Managers, E-commerce specialist, Developers & Stakeholders

Client

Safyre Labs

Addition of new products & features

Redesign of Order Status and Order Confirmation pages

Redesign of User account modals

New Advanced Search feature for responsive web